ES
FR
HEWelcome to Como Blog
Actionable tips to turn your customers into brand ambassadors and drive scalable revenue
How to Prove Your Loyalty Program Is Paying for Itself
Most operators believe members spend more. Few can show it on one screen, and that gap is exactly where loyalty budgets get cut. Three numbers that make the case.
When a Promotion Works Too Well: What Famous Campaign Disasters Teach Restaurant Marketers
The most expensive promotions are not the ones that flop. They are the ones that succeed past a limit nobody set. What Hoover, KFC and Pepsi teach restaurant marketers.
Why the Best Loyalty Programs Now Feel Like Play (And What It Does to Visit Frequency)
Points ask members to wait. A game asks for thirty seconds of attention, and attention between visits is what brings members back. Why play beats another discount.
The First Screen Your Members See Is Doing Less Work Than It Should
Members log in to answer one question: how close am I to my next reward? Most loyalty portals make them hunt for it. What the post-login screen should do instead.
Your Referral Program Is Turning Away Its Best Candidates And Here’s Why
A regular at a coffee chain sends her referral link to a friend over WhatsApp. The friend taps it, lands on the signup
You’re Running Promotions Blind. Here’s the Data You’re Missing.
Ask a restaurant loyalty team how their last campaign performed and you’ll usually get a number within about 10 seconds. 40,000 codes went
Your Sign-Up Page Is Costing You Members Before They’ve Even Joined
A guest finishes her meal, scans the QR code on the table and taps “Join.” What loads next is a plain white form
Stop Building Filters And Start Describing Your Audience
A loyalty manager at a mid-size restaurant group knows exactly who she wants to reach. Members who visited twice in the last 30
