Summer 2025 has been nothing short of creative chaos, in the best way possible. This year’s summer campaigns have raised the bar on how to engage, delight, and retain customers when the sun is out and spirits are high. If you’re a business wondering how to make the most of seasonal momentum, we’ve rounded up …
The Best Summer Campaigns of 2025 (So Far) And What You Can Learn From Them Read More »
Every year on July 17, World Emoji Day pops up on our calendars 📅 and across our screens, timelines, and notifications. While it may seem like just a fun internet holiday, it’s actually a window into something much deeper: how we express ourselves, connect with brands, and make decisions in the digital age. At Como, …
What World Emoji Day Says About Digital Culture & Customer Behavior Read More »
The clock strikes midnight, and while most restaurants turn off their lights, yours could be buzzing with energy – and revenue. Late-night hours aren’t just for night owls; they’re a golden opportunity to tap into an underserved market, build customer loyalty, and differentiate your brand. But how do you turn those quiet hours into a …
Night Owls, Big Profits: How Como Helps Restaurants Dominate Late-Night Dining Read More »
Coffee shops aren’t just about caffeine, they’re about connection. In a world where everyone’s vying for attention, your café needs a strategy that’s as unique as your signature roast. Let’s explore how you can craft a marketing mix that’s bold as well as authentic. Step 1: Brew Your Story (And Serve It Warm) Every great …
St. Patrick’s Day, celebrated on the 17th of March, isn’t just about parades and green attire; it’s a golden opportunity for businesses to connect with the dynamic Gen Z and Gen Alpha demographics. According to Globenewswire, with 45% of consumers planning to celebrate St. Patrick’s Day in 2025, tapping into these younger generations can significantly …
The Shamrock Effect: Engaging Gen Z and Alpha This St. Patrick’s Day Read More »
In a world where women are breaking barriers and reshaping industries, women-owned businesses are a force to be reckoned with. Did you know, according to American Express, 42% of all businesses in the U.S. are owned by women, contributing nearly $3 trillion to the economy? Or that women-led businesses are growing at a faster rate …
Singles’ Awareness Day, celebrated annually on February 15th, has evolved from a Chinese phenomenon into a global retail extravaganza. According to Reuters, in 2024, the event saw a remarkable 26.6% increase in sales across major e-commerce platforms, totaling approximately 1.44 trillion yuan or $198B. This surge underscores the immense potential for businesses worldwide, especially in …
Swipe Right on Sales: Unleashing Singles’ Awareness Day for Restaurants and Retail Read More »
The holiday season isn’t just a time for festive lights, joyful gatherings, and delicious food. For many brands, it’s the golden opportunity to connect with customers in unique and meaningful ways. Over the past decade, we’ve seen some of the most brilliant and memorable holiday campaigns – ones that do more than offer discounts; they …
The 10 Most Memorable Christmas and New Year Loyalty Campaigns of the Decade Read More »
In recent years, TikTok has evolved far beyond being just a social media platform for viral videos and trendy challenges. With over 1 billion active users globally, TikTok has become a powerful marketing tool for businesses, creators, and influencers. One of its latest innovations, TikTok Shop, is revolutionizing the way businesses interact with their audiences …
TikTok Shop: A Game Changer for E-commerce and Business Growth Read More »
Thanksgiving is traditionally a time for family, food, and gratitude – but for businesses, it’s also the perfect opportunity to set the stage for the biggest shopping event of the year: Black Friday. As a restaurant or retailer, you can use the Thanksgiving season to create excitement, build momentum, and give your most loyal customers …
Pre-Black Friday Strategies: How to Leverage Thanksgiving for Building Anticipation Read More »
