For years, loyalty programs have been treated as a guaranteed win for brands. The formula felt simple: offer points, give rewards, and customers will keep coming back. On paper, it still looks convincing. A significant majority of consumers are enrolled in at least one loyalty program and many actively say they prefer brands that offer […]
Loyalty Programs for People Who Hate Loyalty Programs Read More »
Most restaurants measure success through visible signals: full tables, steady footfall, strong delivery numbers and repeat orders that appear in dashboards at the end of the week. On the surface, these indicators suggest stability. A busy restaurant feels like a successful one. However busyness and memorability are not the same thing and this distinction becomes
Summer 2025 has been nothing short of creative chaos, in the best way possible. This year’s summer campaigns have raised the bar on how to engage, delight, and retain customers when the sun is out and spirits are high. If you’re a business wondering how to make the most of seasonal momentum, we’ve rounded up
The Best Summer Campaigns of 2025 (So Far) And What You Can Learn From Them Read More »
Every year on July 17, World Emoji Day pops up on our calendars 📅 and across our screens, timelines, and notifications. While it may seem like just a fun internet holiday, it’s actually a window into something much deeper: how we express ourselves, connect with brands, and make decisions in the digital age. At Como,
What World Emoji Day Says About Digital Culture & Customer Behavior Read More »
The clock strikes midnight, and while most restaurants turn off their lights, yours could be buzzing with energy – and revenue. Late-night hours aren’t just for night owls; they’re a golden opportunity to tap into an underserved market, build customer loyalty, and differentiate your brand. But how do you turn those quiet hours into a
Night Owls, Big Profits: How Como Helps Restaurants Dominate Late-Night Dining Read More »
Coffee shops aren’t just about caffeine, they’re about connection. In a world where everyone’s vying for attention, your café needs a strategy that’s as unique as your signature roast. Let’s explore how you can craft a marketing mix that’s bold as well as authentic. Step 1: Brew Your Story (And Serve It Warm) Every great
A Fresh Recipe for Coffee Shop Marketing Read More »
In a world where women are breaking barriers and reshaping industries, women-owned businesses are a force to be reckoned with. Did you know, according to American Express, 42% of all businesses in the U.S. are owned by women, contributing nearly $3 trillion to the economy? Or that women-led businesses are growing at a faster rate
In recent years, TikTok has evolved far beyond being just a social media platform for viral videos and trendy challenges. With over 1 billion active users globally, TikTok has become a powerful marketing tool for businesses, creators, and influencers. One of its latest innovations, TikTok Shop, is revolutionizing the way businesses interact with their audiences
TikTok Shop: A Game Changer for E-commerce and Business Growth Read More »
As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty,
Today, we embark on a discourse concerning the distinctive challenges posed by off-season lulls and the precise methodologies through which Como can catalyze flourishing amidst such circumstances. 1. Diversify Your Offerings During off-seasons, consider expanding your product or service offerings to appeal to a wider audience. For restaurants, this could mean introducing new menu dishes
Unlocking Off-Season Success: Como’s Guide for Restaurants and Retailers Read More »
