Most loyalty programs are promoted the same way. A banner at checkout. A pop-up on the website. A line on the receipt that says “join our rewards program.” But what happens is that people notice it briefly and then carry on. The brands winning the loyalty acquisition game in 2025 and 2026 aren’t just promoting […]
For years, loyalty programs have been treated as a guaranteed win for brands. The formula felt simple: offer points, give rewards, and customers will keep coming back. On paper, it still looks convincing. A significant majority of consumers are enrolled in at least one loyalty program and many actively say they prefer brands that offer
Loyalty Programs for People Who Hate Loyalty Programs Read More »
Most restaurants measure success through visible signals: full tables, steady footfall, strong delivery numbers and repeat orders that appear in dashboards at the end of the week. On the surface, these indicators suggest stability. A busy restaurant feels like a successful one. However busyness and memorability are not the same thing and this distinction becomes
There’s a version of your brand your customers experience that you’ll never fully see. It’s not your campaign, not your carefully designed app and definitely not the clean journey map sitting in your strategy deck. It’s the version they encounter when they’re tired, distracted, overstimulated and just trying to get through their day without making
Stress Awareness Month: The Hidden Stress Triggers in Your Customer Journey Read More »
And why “nice service” alone stopped being enough a long time ago Customer experience is no longer a soft metric. It’s not vibes. It’s not just smiling staff and decent lighting. In 2026, customer experience is a revenue lever, and brands that still treat it like a side project are quietly leaking money. Guests don’t
Why The Best Guest Experiences Quietly Make You More Money Read More »
You may not believe it, but your brand has its own version of ghosts – customers who once loved you, engaged deeply, maybe even raved about you to their friends… and then quietly vanished. At Como, we see these “ghost customers” not as lost causes, but as “sleeping souls” – ones with potential, if you
Ghost Customers and How to Bring Them Back From the Dead 👻 Read More »
Loyalty today looks very different from what it did even a decade ago. Customers aren’t impressed by punch cards or generic discounts anymore. What they want is to feel understood: that the brands they interact with actually know who they are, what they like, and when they need it. Delivering on that expectation, across thousands,
Transforming Customer Engagement and Loyalty Read More »
Summer 2025 has been nothing short of creative chaos, in the best way possible. This year’s summer campaigns have raised the bar on how to engage, delight, and retain customers when the sun is out and spirits are high. If you’re a business wondering how to make the most of seasonal momentum, we’ve rounded up
The Best Summer Campaigns of 2025 (So Far) And What You Can Learn From Them Read More »
Every year on July 17, World Emoji Day pops up on our calendars 📅 and across our screens, timelines, and notifications. While it may seem like just a fun internet holiday, it’s actually a window into something much deeper: how we express ourselves, connect with brands, and make decisions in the digital age. At Como,
What World Emoji Day Says About Digital Culture & Customer Behavior Read More »
The clock strikes midnight, and while most restaurants turn off their lights, yours could be buzzing with energy – and revenue. Late-night hours aren’t just for night owls; they’re a golden opportunity to tap into an underserved market, build customer loyalty, and differentiate your brand. But how do you turn those quiet hours into a
Night Owls, Big Profits: How Como Helps Restaurants Dominate Late-Night Dining Read More »
