You may not believe it, but your brand has its own version of ghosts – customers who once loved you, engaged deeply, maybe even raved about you to their friends… and then quietly vanished. At Como, we see these “ghost customers” not as lost causes, but as “sleeping souls” – ones with potential, if you […]
Ghost Customers and How to Bring Them Back From the Dead 👻 Read More »
Summer 2025 has been nothing short of creative chaos, in the best way possible. This year’s summer campaigns have raised the bar on how to engage, delight, and retain customers when the sun is out and spirits are high. If you’re a business wondering how to make the most of seasonal momentum, we’ve rounded up
The Best Summer Campaigns of 2025 (So Far) And What You Can Learn From Them Read More »
St. Patrick’s Day, celebrated on the 17th of March, isn’t just about parades and green attire; it’s a golden opportunity for businesses to connect with the dynamic Gen Z and Gen Alpha demographics. According to Globenewswire, with 45% of consumers planning to celebrate St. Patrick’s Day in 2025, tapping into these younger generations can significantly
The Shamrock Effect: Engaging Gen Z and Alpha This St. Patrick’s Day Read More »
The holiday season isn’t just a time for festive lights, joyful gatherings, and delicious food. For many brands, it’s the golden opportunity to connect with customers in unique and meaningful ways. Over the past decade, we’ve seen some of the most brilliant and memorable holiday campaigns – ones that do more than offer discounts; they
The 10 Most Memorable Christmas and New Year Loyalty Campaigns of the Decade Read More »
Thanksgiving is traditionally a time for family, food, and gratitude – but for businesses, it’s also the perfect opportunity to set the stage for the biggest shopping event of the year: Black Friday. As a restaurant or retailer, you can use the Thanksgiving season to create excitement, build momentum, and give your most loyal customers
Pre-Black Friday Strategies: How to Leverage Thanksgiving for Building Anticipation Read More »
Let’s transform casual customers into loyal advocates this Father’s Day! Discover how Como’s innovative data-driven customer engagement and loyalty solution can elevate your business, ensuring unforgettable experiences while maximizing customer retention during this special occasion. 1. Put Your Employees in the Race Envision your employees as the driving force behind your Father’s Day campaign. With
Leverage World Father’s Day to Grow Your Loyalty Club Members Read More »
Love is in the air and businesses are gearing up for Valentine’s Day. For restaurants and retailers looking to make the most of these celebrations, Como’s suite of features provides an excellent opportunity to engage customers and boost sales during this time. In this article, we’ll explore creative ways to use scratch cards, email marketing,
Embrace the fall season with powerful customer advocacy! Discover three effective strategies to boost excitement, loyalty, and growth. Learn how referral programs and word-of-mouth marketing can transform your business. Let’s create strong connections and celebrate together this autumn! 1. Spread the Love: Unleash Irresistible Referral Content To make referral programs work, you need engaging content. It’s
Fall Referral Bonanza: Supercharging Loyalty Programs with Customer Advocacy Read More »
Autumn’s cozy vibe is the perfect time for businesses to connect with customers. Let’s start a loyalty program filled with engaging strategies and personalized experiences. Join us in celebrating fall and making it a season of lasting relationships, appreciation, and success! 1. Fall-Themed Challenges and Contests for Customer Engagement Get into the fall spirit with
Seasonal Loyalty Drive: Embracing Fall with Engaging Customer Campaigns Read More »
As the sun shines brighter and the days grow longer, the summer season presents a golden opportunity for businesses to embark on a thrilling loyalty adventure with their cherished customers. With the warm breeze of enthusiasm sweeping through the air, it’s the perfect time to infuse your brand with a dash of excitement and creativity.
