Seasonal Trends

Everybody loves getting a chance to win products and services from the brands they love and one way of doing this is by running a contest on social media. They allow businesses to reach larger audiences while generating buzz around your brand. According to a study by Tailwind, including contests in your strategy can help […]

December is finally here and shoppers are busy looking for the best deals and holiday inspiration across online and offline platforms, making it a profitable time for F&B and Retail owners alike. The National Retail Foundation (NRF) forecasts that holiday retail sales during November and December will grow between $942.6 billion and $960.4 billion in

Black Friday is fast approaching and it is a fantastic time for customers to redeem exciting offers! According to the National Retail Federation (NRF)’s report, Black Friday 2021 sales amounted to $8.9 billion and the average US adult spent $430 each. Furthermore, 66.5 million US consumers shopped in-store while 88 million shopped online during the

Every year, the third Sunday of June is dedicated to fathers all over the world. A month after celebrating Mother’s Day, consumers are now on the lookout for gifts to give their dads, stepdads, grandpas, and all the other father figures in their lives.  According to the National Retail Federation’s 2022 survey, US consumers are

The Easter holidays are about bringing families together and celebrating life. In times of cherishing hope and fulfillment, engaging with your clients and loyal members is an excellent opportunity to create a unique relationship with your customers, promoting your business beyond the holidays. From decorating eggs, attending parades, and eating chocolate-shaped bunnies, the ways of

On March 17th, millions of people worldwide celebrate St. Patrick’s Day. This Irish religious holiday has evolved over the centuries into a global celebration of traditional Irish culture, with a day for songs, drinks, and parties.  According to National Retail Federation’s (NRF) survey, US consumers are expected to spend an average of $42.33 per person

As days are getting shorter and coffee shops are starting to release their seasonal cups, it’s definitely beginning to look a lot like Christmas! Customers are currently busy looking for the “perfect gift” and best holiday promotions.  It’s the ideal time to engage existing and new customers by spreading the holiday spirit around! Build stronger

As shoppers are getting ready with their wallets and credit cards, it’s time to gear up for the Black Friday & Cyber Monday (BF/CM) season! According to NRF, 2020 was a record-breaking year for online shopping as it peaked 100 million consumers (up 8% YoY) despite the in-store limitations due to the global pandemic. Whether

October has arrived, the leaves are beginning to turn yellow and the Halloween season has officially commenced. With Halloween just around the corner, customers are in the mood for creepy, eerie and fun brand interactions!   According to a report from 7shifts, over 20% of restaurant employees have reported that Halloween is the busiest holiday in