And why “nice service” alone stopped being enough a long time ago Customer experience is no longer a soft metric. It’s not vibes. It’s not just smiling staff and decent lighting. In 2026, customer experience is a revenue lever, and brands that still treat it like a side project are quietly leaking money. Guests don’t […]
Why The Best Guest Experiences Quietly Make You More Money Read More »
Singles’ Awareness Day, celebrated annually on February 15th, has evolved from a Chinese phenomenon into a global retail extravaganza. According to Reuters, in 2024, the event saw a remarkable 26.6% increase in sales across major e-commerce platforms, totaling approximately 1.44 trillion yuan or $198B. This surge underscores the immense potential for businesses worldwide, especially in
Swipe Right on Sales: Unleashing Singles’ Awareness Day for Restaurants and Retail Read More »
2024 so far has been a year of fast-paced changes and shifting consumer expectations in both the restaurant and retail industries. Businesses have had to adapt to stay competitive, and several trends have emerged that will define how these sectors operate in the future. As a restaurant or retail owner, these key takeaways can guide
5 Essential Lessons Early 2024 That Every Restaurant and Retail Business Should Know! Read More »
In the crowded digital marketing landscape, brands are constantly seeking ways to break through the noise and connect with their customers. While email, social media, and push notifications get most of the attention, there’s one channel that remains underutilized: SMS. Despite being one of the oldest forms of mobile communication, SMS is an incredibly effective,
Why SMS Should Be a Core Part of Your Marketing Strategy Read More »
Fostering customer loyalty is essential for business growth. One of the most effective ways to nurture this loyalty is through email marketing. This digital strategy not only keeps your customers informed and engaged but also helps you promote your loyalty program in a personalized, impactful manner. Why Email Marketing is Crucial for Loyalty Programs Direct
Unlocking the Power of Email Marketing for Your Loyalty Program Read More »
A well-crafted loyalty program is not just a nice-to-have; it’s a crucial element for business success. At Como, we understand the intricacies involved in designing loyalty programs that not only retain customers but also enhance their overall experience. This article explores the significance of an effective loyalty program, why its design is pivotal, and how
The Crucial Role of Effective Loyalty Program Design Read More »
In today’s competitive market, businesses are continually seeking innovative ways to expand their customer base and enhance brand loyalty. One effective strategy is collaborative promotions, where two or more brands partner to create mutually beneficial campaigns. This approach not only helps in reaching a wider audience but also adds value to the customer experience. In
Partnering with Brands to Supercharge Your Customer Base Read More »
Let’s transform casual customers into loyal advocates this Father’s Day! Discover how Como’s innovative data-driven customer engagement and loyalty solution can elevate your business, ensuring unforgettable experiences while maximizing customer retention during this special occasion. 1. Put Your Employees in the Race Envision your employees as the driving force behind your Father’s Day campaign. With
Leverage World Father’s Day to Grow Your Loyalty Club Members Read More »
As whiskey enthusiasts worldwide gear up to celebrate the golden nectar on World Whiskey Day on the 18th of May, restaurants have a golden opportunity to pour out some innovative strategies and raise their glasses to success. At Como, we believe in empowering businesses with tools that not only drive revenue but also foster customer
Cheers to World Whiskey Day: How Restaurants Can Raise a Toast and Boost Business Read More »
In the dynamic world of business, the pursuit of customers is an ongoing journey. However, it’s essential to distinguish between customer acquisition and customer retention strategies to maximize profitability and sustainable growth. Let’s dive into the key differences and explore why focusing on customer retention is more cost-effective in the long run, with insights on
Customer Acquisition vs. Customer Retention: Unveiling the Cost-Effective Strategy Read More »
