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Singles’ Awareness Day, celebrated annually on February 15th, has evolved from a Chinese phenomenon into a global retail extravaganza. According to Reuters, in 2024, the event saw a remarkable 26.6% increase in sales across major e-commerce platforms, totaling approximately 1.44 trillion yuan or $198B. This surge underscores the immense potential for businesses worldwide, especially in […]

2024 so far has been a year of fast-paced changes and shifting consumer expectations in both the restaurant and retail industries. Businesses have had to adapt to stay competitive, and several trends have emerged that will define how these sectors operate in the future. As a restaurant or retail owner, these key takeaways can guide

In the crowded digital marketing landscape, brands are constantly seeking ways to break through the noise and connect with their customers. While email, social media, and push notifications get most of the attention, there’s one channel that remains underutilized: SMS. Despite being one of the oldest forms of mobile communication, SMS is an incredibly effective,

Fostering customer loyalty is essential for business growth. One of the most effective ways to nurture this loyalty is through email marketing. This digital strategy not only keeps your customers informed and engaged but also helps you promote your loyalty program in a personalized, impactful manner.  Why Email Marketing is Crucial for Loyalty Programs Direct

A well-crafted loyalty program is not just a nice-to-have; it’s a crucial element for business success. At Como, we understand the intricacies involved in designing loyalty programs that not only retain customers but also enhance their overall experience. This article explores the significance of an effective loyalty program, why its design is pivotal, and how

In today’s competitive market, businesses are continually seeking innovative ways to expand their customer base and enhance brand loyalty. One effective strategy is collaborative promotions, where two or more brands partner to create mutually beneficial campaigns. This approach not only helps in reaching a wider audience but also adds value to the customer experience. In

In the dynamic world of business, the pursuit of customers is an ongoing journey. However, it’s essential to distinguish between customer acquisition and customer retention strategies to maximize profitability and sustainable growth. Let’s dive into the key differences and explore why focusing on customer retention is more cost-effective in the long run, with insights on

April Fool’s Day is an opportunity for restaurants and retail businesses to engage with their customers in fun and creative ways. According to a survey by the National Retail Federation, 40% of consumers in the United States participate in April Fool’s Day activities, including shopping for novelty items or engaging with brands’ humorous promotions. In