Summer 2025 has been nothing short of creative chaos, in the best way possible. This year’s summer campaigns have raised the bar on how to engage, delight, and retain customers when the sun is out and spirits are high. If you’re a business wondering how to make the most of seasonal momentum, we’ve rounded up …
The Best Summer Campaigns of 2025 (So Far) And What You Can Learn From Them Read More »
Every year on July 17, World Emoji Day pops up on our calendars 📅 and across our screens, timelines, and notifications. While it may seem like just a fun internet holiday, it’s actually a window into something much deeper: how we express ourselves, connect with brands, and make decisions in the digital age. At Como, …
What World Emoji Day Says About Digital Culture & Customer Behavior Read More »
The clock strikes midnight, and while most restaurants turn off their lights, yours could be buzzing with energy – and revenue. Late-night hours aren’t just for night owls; they’re a golden opportunity to tap into an underserved market, build customer loyalty, and differentiate your brand. But how do you turn those quiet hours into a …
Night Owls, Big Profits: How Como Helps Restaurants Dominate Late-Night Dining Read More »
Coffee shops aren’t just about caffeine, they’re about connection. In a world where everyone’s vying for attention, your café needs a strategy that’s as unique as your signature roast. Let’s explore how you can craft a marketing mix that’s bold as well as authentic. Step 1: Brew Your Story (And Serve It Warm) Every great …
Singles’ Awareness Day, celebrated annually on February 15th, has evolved from a Chinese phenomenon into a global retail extravaganza. According to Reuters, in 2024, the event saw a remarkable 26.6% increase in sales across major e-commerce platforms, totaling approximately 1.44 trillion yuan or $198B. This surge underscores the immense potential for businesses worldwide, especially in …
Swipe Right on Sales: Unleashing Singles’ Awareness Day for Restaurants and Retail Read More »
The holiday season isn’t just a time for festive lights, joyful gatherings, and delicious food. For many brands, it’s the golden opportunity to connect with customers in unique and meaningful ways. Over the past decade, we’ve seen some of the most brilliant and memorable holiday campaigns – ones that do more than offer discounts; they …
The 10 Most Memorable Christmas and New Year Loyalty Campaigns of the Decade Read More »
2024 so far has been a year of fast-paced changes and shifting consumer expectations in both the restaurant and retail industries. Businesses have had to adapt to stay competitive, and several trends have emerged that will define how these sectors operate in the future. As a restaurant or retail owner, these key takeaways can guide …
5 Essential Lessons Early 2024 That Every Restaurant and Retail Business Should Know! Read More »
In the crowded digital marketing landscape, brands are constantly seeking ways to break through the noise and connect with their customers. While email, social media, and push notifications get most of the attention, there’s one channel that remains underutilized: SMS. Despite being one of the oldest forms of mobile communication, SMS is an incredibly effective, …
Why SMS Should Be a Core Part of Your Marketing Strategy Read More »
As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty, …
Fostering customer loyalty is essential for business growth. One of the most effective ways to nurture this loyalty is through email marketing. This digital strategy not only keeps your customers informed and engaged but also helps you promote your loyalty program in a personalized, impactful manner. Why Email Marketing is Crucial for Loyalty Programs Direct …
Unlocking the Power of Email Marketing for Your Loyalty Program Read More »
