Friendship Day: Benefits of Running a Friend Referral Program

Friendship Day: 4 Significant Benefits of Running a Friend Referral Program

On the 30th of July, millions of people celebrate Friendship Day, a day dedicated to connecting and reconnecting with their friends around the globe. It is also the perfect occasion for brands to build an emotional connection with their audience and one way of doing so is by leveraging a friend referral campaign.  Businesses such

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Father's Day Actions to Inspire You and Boost Your Sales

Father’s Day Actions to Inspire You and Boost Your Sales

Every year, the third Sunday of June is dedicated to fathers all over the world. A month after celebrating Mother’s Day, consumers are now on the lookout for gifts to give their dads, stepdads, grandpas, and all the other father figures in their lives.  According to the National Retail Federation’s 2022 survey, US consumers are

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Customer Retention Strategies for the Restaurant Industry

Customer Retention Strategies for the Restaurant Industry

Acquiring new customers is great, but what keeps the restaurant afloat are repeat customers. Besides being familiar faces, your regulars are also your top and most loyal customers. Most of the time, they spend more money than other restaurant guests and tell others about their experiences at their favorite restaurant. Based on a study by

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4 Inspirational Mompreneurs: Growing Families and Building Businesses

4 Inspirational Mompreneurs: Growing Families and Building Businesses

Despite the many challenges of balancing motherhood and career, many mothers worldwide find ways to combine the two successfully, and when a woman runs her own business on top of her motherhood responsibilities, she’s considered a ‘mompreneur’.  In light of celebrating Mother’s day on May 8th, here are four amazing mompreneurs to inspire you with

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Effectiveness of Customer Surveys in Growing Brand Loyalty

Effectiveness of Customer Surveys in Growing Brand Loyalty

Understanding your customers and allowing them to express their overall experience with your brand can offer extremely valuable insights. In today’s digital world, there is no better way of gathering these learnings than through Customer Surveys. Understanding your guests’ opinions of products and services and turning their insights into actionable decisions is critical to gaining

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4 Egg-Cellent Strategies To Boost Traffic During The Easter Season

4 Egg-Cellent Strategies To Boost Traffic During The Easter Season

The Easter holidays are about bringing families together and celebrating life. In times of cherishing hope and fulfillment, engaging with your clients and loyal members is an excellent opportunity to create a unique relationship with your customers, promoting your business beyond the holidays. From decorating eggs, attending parades, and eating chocolate-shaped bunnies, the ways of

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Benefits of Using Machine Learning Technology For Your Business

Check Out How Machine Learning Can Make Your Business Stand Out

Over the last few years, the rapid advancements of artificial intelligence (AI) have influenced nearly every aspect of human life. From creating incremental revenue to personalized content on social media, this technology proves to be a great asset in today’s digital world, and it’s become accessible to all-sized businesses. According to PwC Global, the total

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St. Patrick’s Day 2022: Turn Your New Visitors Into Regulars

St. Patrick’s Day 2022: Turn Your New Visitors Into Regulars

On March 17th, millions of people worldwide celebrate St. Patrick’s Day. This Irish religious holiday has evolved over the centuries into a global celebration of traditional Irish culture, with a day for songs, drinks, and parties.  According to National Retail Federation’s (NRF) survey, US consumers are expected to spend an average of $42.33 per person

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