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How to Use Customer Engagement Tools to Build Brand Loyalty

Leave a Comment / Customer Engagement & Loyalty / By

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company. A fully engaged customer is more profitable to a …

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5 Black Friday/Cyber Monday email marketing tips to drive growth

5 Black Friday/Cyber Monday email marketing tips to drive growth

Leave a Comment / Seasonal Trends / By

As shoppers are getting ready with their wallets and credit cards, it’s time to gear up for the Black Friday & Cyber Monday (BF/CM) season! According to NRF, 2020 was a record-breaking year for online shopping as it peaked 100 million consumers (up 8% YoY) despite the in-store limitations due to the global pandemic. Whether …

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Get Your Business Ready For The Spooky Season

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October has arrived, the leaves are beginning to turn yellow and the Halloween season has officially commenced. With Halloween just around the corner, customers are in the mood for creepy, eerie and fun brand interactions!   According to a report from 7shifts, over 20% of restaurant employees have reported that Halloween is the busiest holiday in …

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Online Ordering Systems: Is Your Restaurant Up to Speed?

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Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts to receive deliveries, click and collect, or dines in while skipping the lines. Online ordering represents a lucrative revenue opportunity …

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3 Ways to Optimize the Omnichannel Experience for Diners

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In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless. …

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Lifecycle of a Loyalty Program

Leave a Comment / Knowledge / Inspiration, Uncategorized / By

Having a loyalty program in place helps the business drastically increase its revenue by gathering insightful data, increasing customer retention and acquisition and more! Launch a loyalty program or take your existing loyalty program to the next level to boost your sales by not only attracting new customers but also turning your loyal customers into …

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10 Ways Marketing Automation Can Help You Scale Your Business

Leave a Comment / Customer Engagement & Loyalty / By

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for …

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Como Research: Loyal Customers Visit Businesses At Least Once a Week

Leave a Comment / Customer Engagement & Loyalty / By

With the continued collapse of restaurant chains in the UK, it seems even the industry’s key players are struggling to stay afloat and retain loyal customers. The future isn’t looking too bright with forecasts suggesting that even more restaurant chains and independent brick-and-mortar stores will issue profit warnings and closures in the coming months. A …

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Six Ways Data Can Boost Restaurant Sales

Customer Engagement & Loyalty / By

Life in the restaurant business can be one of the most rewarding around. It can also represent something of a struggle, as the need to boost restaurant sales in the face of growing customer demands, increased competition, and rising costs of keeping a restaurant afloat are common issues surrounding today’s establishments. Leading chains like Starbucks are …

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Benefits of Omnichannel

6 benefits of omnichannel communication and tips to leverage them

Leave a Comment / Customer Engagement & Loyalty / By

  10 years ago, the average consumer generally used 2 touch-points when buying an item and only 7% regularly used more than 4. Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4. (Source) The swift expansion of communication technologies has considerably escalated the opportunity for consumers to …

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