Organizations across all industries have Key Performance Indicators (KPIs) to monitor performance and achieve desired results. The data collected from measuring these KPIs can drive growth and aid in making key business decisions. There are several types of indicators for retail and F&B and some of the common examples include gross margin, cost of goods, […]
4 KPIs Every Retail and Restaurant Owner Should Know About Read More »
Subscription programs can take your business to the next level. As a customer engagement solution, this new purchase plan can attract new clients and bring upstream revenue. Each day, we are witnessing more and more brands and chains using such a program. The subscription business model consists in having a customer pay a recurring amount
The global pandemic has drastically affected the way brick-and-mortar establishments operate on a day-to-day basis, prompting restaurants and retail owners alike to look beyond the traditional and strategize to remain competitive and relevant. The past two years have proved that the restaurant and retail industries are flexible, resilient, and always ready to reinvent themselves despite
Restaurant and Retail Industry Outlook: 6 Trends To Watch For in 2022 Read More »
As days are getting shorter and coffee shops are starting to release their seasonal cups, it’s definitely beginning to look a lot like Christmas! Customers are currently busy looking for the “perfect gift” and best holiday promotions. It’s the ideal time to engage existing and new customers by spreading the holiday spirit around! Build stronger
Your Christmas Advent Calendar Guide: 12 Days of Marketing Campaigns Read More »
Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company. A fully engaged customer is more profitable to a
How to Use Customer Engagement Tools to Build Brand Loyalty Read More »
As shoppers are getting ready with their wallets and credit cards, it’s time to gear up for the Black Friday & Cyber Monday (BF/CM) season! According to NRF, 2020 was a record-breaking year for online shopping as it peaked 100 million consumers (up 8% YoY) despite the in-store limitations due to the global pandemic. Whether
5 Black Friday/Cyber Monday email marketing tips to drive growth Read More »
October has arrived, the leaves are beginning to turn yellow and the Halloween season has officially commenced. With Halloween just around the corner, customers are in the mood for creepy, eerie and fun brand interactions! According to a report from 7shifts, over 20% of restaurant employees have reported that Halloween is the busiest holiday in
Get Your Business Ready For The Spooky Season Read More »
Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts to receive deliveries, click and collect, or dines in while skipping the lines. Online ordering represents a lucrative revenue opportunity
Online Ordering Systems: Is Your Restaurant Up to Speed? Read More »
In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless.
3 Ways to Optimize the Omnichannel Experience for Diners Read More »
Having a loyalty program in place helps the business drastically increase its revenue by gathering insightful data, increasing customer retention and acquisition and more! Launch a loyalty program or take your existing loyalty program to the next level to boost your sales by not only attracting new customers but also turning your loyal customers into
Lifecycle of a Loyalty Program Read More »
