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10 Ways Marketing Automation Can Help You Scale Your Business

Leave a Comment / Customer Engagement & Loyalty /

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for […]

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Como Research: Loyal Customers Visit Businesses At Least Once a Week

Leave a Comment / Customer Engagement & Loyalty /

With the continued collapse of restaurant chains in the UK, it seems even the industry’s key players are struggling to stay afloat and retain loyal customers. The future isn’t looking too bright with forecasts suggesting that even more restaurant chains and independent brick-and-mortar stores will issue profit warnings and closures in the coming months. A

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Six Ways Data Can Boost Restaurant Sales

Customer Engagement & Loyalty /

Life in the restaurant business can be one of the most rewarding around. It can also represent something of a struggle, as the need to boost restaurant sales in the face of growing customer demands, increased competition, and rising costs of keeping a restaurant afloat are common issues surrounding today’s establishments. Leading chains like Starbucks are

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Benefits of Omnichannel

6 benefits of omnichannel communication and tips to leverage them

Leave a Comment / Customer Engagement & Loyalty /

  10 years ago, the average consumer generally used 2 touch-points when buying an item and only 7% regularly used more than 4. Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4. (Source) The swift expansion of communication technologies has considerably escalated the opportunity for consumers to

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Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase

Customer Engagement & Loyalty /

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years. The Global mCommerce revenue is expected to reach $3.56 trillion in 2021 – with an average y-o-y rate of 33.8%. In fact, 79% of smartphone users have made a purchase online using their mobile devices in the last 6

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Women's Day

Make it special on International Women’s Day with engaging loyalty campaigns and marketing strategies!

Leave a Comment / Seasonal Trends /

International Women’s day is right around the corner! Launching seasonal campaigns is a great way to engage with your customers, focusing their attention on specific products or simply getting them back in store. On the occasion of International Women’s day, make your customers feel appreciated with special campaigns and deals! To know how your business

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What Restaurant Analytics Can Teach Business Owners Who Know It All

Leave a Comment / Knowledge / Inspiration /

Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from

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How to Convert Your Employees Into Loyalty Program Ambassadors

Leave a Comment / Customer Engagement & Loyalty /

A loyalty program – a structured, long-term marketing effort designed to encourage customer behaviors with rewards – can provide a business with many benefits. Increased sales, improved customer engagement, strengthened brand identity, and the ability to begin gathering valuable first-party data are typical results of a well-conceived, properly-implemented loyalty program.

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