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HEWelcome to Como Blog
Actionable tips to turn your customers into brand ambassadors and drive scalable revenue
Your Sign-Up Page Is Costing You Members Before They’ve Even Joined
A guest finishes her meal, scans the QR code on the table and taps “Join.” What loads next is a plain white form
Stop Building Filters And Start Describing Your Audience
A loyalty manager at a mid-size restaurant group knows exactly who she wants to reach. Members who visited twice in the last 30
The Loyalty Metric Nobody Talks About (But Every Restaurant Should Track)
Most loyalty dashboards look impressive in a board meeting and tell you almost nothing about what’s about to happen to your customer base
WhatsApp Is Now Your Most Powerful Loyalty Channel So Here’s How to Use It
A customer downloads a restaurant’s loyalty app, enters their number and waits for the code. Ninety seconds pass and nothing arrives. They check
The Gift Card Strategy Restaurants Are Using to Drive Revenue Before Customers Walk In
A regular buys a gift card for a coworker’s birthday. It sits in an inbox for three weeks because the email looked like
Why Your Loyalty Campaigns Are Firing at the Wrong Time
Timing is the one variable in loyalty that almost nobody talks about. Brands spend months building the right offer, the right segment, the
10 Unconventional Ways Big Brands Are Acquiring New Loyalty Members (And What You Can Steal From Them)
Most loyalty programs are promoted the same way. A banner at checkout. A pop-up on the website. A line on the receipt that
Loyalty Programs for People Who Hate Loyalty Programs
For years, loyalty programs have been treated as a guaranteed win for brands. The formula felt simple: offer points, give rewards, and customers
