You may not believe it, but your brand has its own version of ghosts – customers who once loved you, engaged deeply, maybe even raved about you to their friends… and then quietly vanished. At Como, we see these “ghost customers” not as lost causes, but as “sleeping souls” – ones with potential, if you […]
Ghost Customers and How to Bring Them Back From the Dead 👻 Read More »
Loyalty today looks very different from what it did even a decade ago. Customers aren’t impressed by punch cards or generic discounts anymore. What they want is to feel understood: that the brands they interact with actually know who they are, what they like, and when they need it. Delivering on that expectation, across thousands,
Transforming Customer Engagement and Loyalty Read More »
4.7 billion people, almost 60% of the world’s population, are social media users. Not surprising that businesses – across all industries – implement strong social media strategies as part of their marketing plan in order to meet customers on their favorite platforms and become top of mind. The Food & Beverage and Retail industries are
6 Social Media Strategies to Cultivate Loyal Customers Read More »
L’Addition et Como collaborent pour proposer aux acteurs du CHR une solution tout-en-un puissante, complète et entièrement intégrée ! Comment votre solution de caisse L’Addition s’intègre-t-elle à Como ? Notre intégration L’Addition x Como comporte toutes les fonctionnalités dont vous avez besoin pour mieux connaître vos clients, communiquer avec eux de façon personnalisée et leur
A Wallet Pass is a digital non-payment card that can be stored on your mobile device in the form of a wallet item in the Apple Wallet or Google Pay Apps. This advanced feature is a powerful asset for your business’ loyalty program as it makes your customers’ experience smoother, keeps your brand top of
3 Key Advantages of Using the Wallet Pass Read More »
Mobile phones now count 7.26 billion users around the globe, making up 91.54% of the world’s population. With these figures in mind, average screen time reaching 7 hours a day, and most purchase decisions starting online, companies are brainstorming about more ways to reach out to their customers on their devices. Obviously, one way of
10 Must-Know SMS Messaging Stats Read More »
On the 30th of July, millions of people celebrate Friendship Day, a day dedicated to connecting and reconnecting with their friends around the globe. It is also the perfect occasion for brands to build an emotional connection with their audience and one way of doing so is by leveraging a friend referral campaign. Businesses such
Friendship Day: 4 Significant Benefits of Running a Friend Referral Program Read More »
Every year, the third Sunday of June is dedicated to fathers all over the world. A month after celebrating Mother’s Day, consumers are now on the lookout for gifts to give their dads, stepdads, grandpas, and all the other father figures in their lives. According to the National Retail Federation’s 2022 survey, US consumers are
Father’s Day Actions to Inspire You and Boost Your Sales Read More »
Acquiring new customers is great, but what keeps the restaurant afloat are repeat customers. Besides being familiar faces, your regulars are also your top and most loyal customers. Most of the time, they spend more money than other restaurant guests and tell others about their experiences at their favorite restaurant. Based on a study by
Customer Retention Strategies for the Restaurant Industry Read More »
Despite the many challenges of balancing motherhood and career, many mothers worldwide find ways to combine the two successfully, and when a woman runs her own business on top of her motherhood responsibilities, she’s considered a ‘mompreneur’. In light of celebrating Mother’s day on May 8th, here are four amazing mompreneurs to inspire you with
4 Inspirational Mompreneurs: Growing Families and Building Businesses Read More »
