You may not believe it, but your brand has its own version of ghosts – customers who once loved you, engaged deeply, maybe even raved about you to their friends… and then quietly vanished. At Como, we see these “ghost customers” not as lost causes, but as “sleeping souls” – ones with potential, if you […]
Ghost Customers and How to Bring Them Back From the Dead 👻 Read More »
Loyalty today looks very different from what it did even a decade ago. Customers aren’t impressed by punch cards or generic discounts anymore. What they want is to feel understood: that the brands they interact with actually know who they are, what they like, and when they need it. Delivering on that expectation, across thousands,
Transforming Customer Engagement and Loyalty Read More »
Summer 2025 has been nothing short of creative chaos, in the best way possible. This year’s summer campaigns have raised the bar on how to engage, delight, and retain customers when the sun is out and spirits are high. If you’re a business wondering how to make the most of seasonal momentum, we’ve rounded up
The Best Summer Campaigns of 2025 (So Far) And What You Can Learn From Them Read More »
Every year on July 17, World Emoji Day pops up on our calendars 📅 and across our screens, timelines, and notifications. While it may seem like just a fun internet holiday, it’s actually a window into something much deeper: how we express ourselves, connect with brands, and make decisions in the digital age. At Como,
What World Emoji Day Says About Digital Culture & Customer Behavior Read More »
The clock strikes midnight, and while most restaurants turn off their lights, yours could be buzzing with energy – and revenue. Late-night hours aren’t just for night owls; they’re a golden opportunity to tap into an underserved market, build customer loyalty, and differentiate your brand. But how do you turn those quiet hours into a
Night Owls, Big Profits: How Como Helps Restaurants Dominate Late-Night Dining Read More »
Coffee shops aren’t just about caffeine, they’re about connection. In a world where everyone’s vying for attention, your café needs a strategy that’s as unique as your signature roast. Let’s explore how you can craft a marketing mix that’s bold as well as authentic. Step 1: Brew Your Story (And Serve It Warm) Every great
A Fresh Recipe for Coffee Shop Marketing Read More »
St. Patrick’s Day, celebrated on the 17th of March, isn’t just about parades and green attire; it’s a golden opportunity for businesses to connect with the dynamic Gen Z and Gen Alpha demographics. According to Globenewswire, with 45% of consumers planning to celebrate St. Patrick’s Day in 2025, tapping into these younger generations can significantly
The Shamrock Effect: Engaging Gen Z and Alpha This St. Patrick’s Day Read More »
In a world where women are breaking barriers and reshaping industries, women-owned businesses are a force to be reckoned with. Did you know, according to American Express, 42% of all businesses in the U.S. are owned by women, contributing nearly $3 trillion to the economy? Or that women-led businesses are growing at a faster rate
The holiday season isn’t just a time for festive lights, joyful gatherings, and delicious food. For many brands, it’s the golden opportunity to connect with customers in unique and meaningful ways. Over the past decade, we’ve seen some of the most brilliant and memorable holiday campaigns – ones that do more than offer discounts; they
The 10 Most Memorable Christmas and New Year Loyalty Campaigns of the Decade Read More »
As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty,
